Just finished reading The Long Tail by Chris Anderson. It has pretty good reviews - Guardian calls it "...the natural sucessor to the "tipping point" in the field of business ideas". Thats a pretty strong statement, and I was not disappointed. This book is really good.
In summary the book says that if u can dramatically lower the cost of production and distribution, you can offer more variety. Along with variety, if you provide means to filter the content to suit different niches, you have mini-blockbusters. This is specially true for digital content distribution e.g. online music distribution.
The book is good because:
- it helps you see beyond the blockbuster hits. It helps you to probe the long tail of everything and see if you can find a substantial market.
- it lays down a theory for what has been observed about music ditribution etc and you can apply it to other areas of your expertise more easily now.
At some places the book becomes slow and repetitive, but overall it should be in your collection.
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